Aims
To create a seamless, visually engaging, and user-friendly platform for health-conscious individuals, encouraging them to transition from one-off purchases to convenient subscriptions for Juice Up's alcohol-free beverages.
Audience
Targeting individuals aged 25–40 who prioritise wellness and prefer natural, organic products. This audience values innovation, bold flavours, and solutions that support a healthier lifestyle.
Apps
Figma.
Project Overview
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To create a subscription-based platform for health-conscious consumers seeking alternatives to alcohol.
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Individuals aged 25–40 who value natural ingredients and bold flavours.
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Increase sales by transitioning users from one-off purchases to subscriptions.
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No prior website; the need for clear calls-to-action to explain the product’s unique selling points.
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Communicate health benefits, emphasise the 60s/70s aesthetic, and encourage subscription sign-ups.
Research & Discovery
Design Process
Responsive Design
Mobile-first design ensuring seamless transitions for on-the-go users.
HIFI Wireframes
Tools Used
Prototypes and layouts in Figma. Vector assets in Illustrator.
Teamwork
Close collaboration with the copywriter to craft engaging CTAs and developers for seamless subscription integration.